licensing is a common method of entering services markets abroad critically discuss 4458154

Licensing is a common method of entering services markets abroad. Critically discuss and appraise the situations in which Licensing might be used as a market entry strategy and the advantages and disadvantages of Licensing when compared to other forms of market entry strategy. 1.    Critically explain to your client company that geography and history are two of the environments of foreign marketing that should be understood and that must be included in foreign marketing plans to a degree commensurate with their influence on marketing effort. Use examples to illustrate the key points of your discussion. Answer with reference to business format Licensing operations. 2.    Critically evaluate the commonly held belief that there is no single market entry strategy which is appropriate in all circumstances. Answer with reference to business format Licensing operations. 3.    Critically discuss what strategic options are open to marketing firms when attempting to deal with the problems of non-tariff barriers in developing and economically developed and industrialised countries? Choose at least one industrialised country and one developing country to illustrate the points made. Answer with reference to business format Licensing operations. 4.    Critically evaluate the concept of the product life cycle as a strategic marketing tool in international markets. Use examples and a diagram or figure to illustrate the points made. Answer with reference to business format Licensing operations. •    Discuss and evaluate the differences and distinctions which may apply or be activated or applied when considering cultures and marketing in a variety of differing cultures internationally. (L2) •    Consider the implications of product and marketing modifications necessary in a variety of situations internationally. (L3) •    Assess and analyse study of various world regions and their consumption, terrain, demographics, and geographic as they influence marketing practices. (L4) •    Examine and evaluate concepts and practices in international marketing, with a particular emphasis on globalisation and how it affects the marketing activities of a firm/organisation. This examination includes for example – global marketing to foreign environments and the formulation of global marketing strategy. (L5) •    Evaluate the major trends in contemporary marketing strategy within international business (e.g. the effects of on shoring and back shoring on marketing strategy and national concepts of market ownership and product/service ownership). (L6) •    Provide students with an understanding of marketing in a multinational, multicultural environment; (L7) •    Develop the student’s skills in strategic decision-making in international marketing contexts. (L8)

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